Flagship phones, just like the simply-introduced Samsung Galaxy S20 or the iPhone 11 Pro, get quite a lot of the advertising and marketing and press hype; however, most individuals aren’t buying. The small proportion of shoppers who’re shopping for face a robust alternative that is about rather more than mere benchmarks, specs, or digital camera options.
A current NPD report claimed that fewer than 10% of Individuals purchase flagship smartphones (in this case, outlined as phones costing greater than $1,000). After a year of smartphone shipments and revenues regularly sliding down a hill, international smartphone shipments lastly grew within the fourth quarter of 2019—but only by one percent. Of the market’s 369 million models in This fall, Apple shipped 78 million iPhone 11 fashions, and Samsung shipped 71 million. In different phrases, Samsung and Apple collectively accounted for 40% of the smartphones hitting the market. What they’re doing tells us lots about what right now’s priorities are.
Whenever you look throughout the entire product lineups of those two corporations, you see very different methods. However, on the high of every line, the phones are mostly comparable. The most recent flagship smartphones from these market behemoths deal with cameras and screens above all else. On these counts, the Samsung Galaxy S20 and the iPhone 11 Pro aren’t indeed that radically utterly different from each other.
The S20 affords some slicing-edge new tech the newest iPhone would not; however, that would change this September. And as is, the iPhone has a singular comparative worth proposition of its personal. So let’s dive into the developments—and there isn’t any higher phrase for them than that—which can be showing within the two hottest flagship phones on this planet. Are these large value tags price it in 2020, and what do customers want to consider when selecting between these two giants?
We’ll spoil a part of this train a bit proper up entrance: we do not consider that specs and even options are what ought to drive patrons’ selections about whether or not to go along with Samsung or Apple when buying a flagship phone. First off, most individuals do not want a flagship. Second, the variations that matter middle on the software program, providers, and severe questions on how customers ought to or should not relate to their devices and the tech corporations that make them.