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EU Blocks Facebook’s Dating Feature Launch Following its Failure to Prove Privacy Measures

Facebook has been left red-faced after being forced to cancel the launch date of its dating service in Europe as a result of it failed to give its lead EU data regulator sufficient advanced warning — including failing to exhibit it had performed a legally required evaluation of privacy risks.

EU Blocks Facebook's Dating Feature Launch Following its Failure to Prove Privacy Measures

The Irish Data Protection Commission (DPC) had sent agents to Facebook’s Dublin office searching for documentation that a social media giant had failed to provide — using inspection and document seizure powers set out in Section 130 of the nation’s Data Protection Act.

In a statement on its website, the DPC stated Facebook first contacted it concerning the launch of the dating platform in the EU on February 3.

Facebook declared its plan to get into the dating field back in May 2018, trailing its Tinder-encroaching idea to create a dating platform for non-friends into its social network at its F8 developer conference.

It went on to test launch the product in Colombia a couple of months later. And since then, it’s been gradually expanding to more countries in South American and Asia. It launched in the US last fall — soon after, the FTC fined it $5 billion for privacy failures.

During its US launch, Facebook mentioned dating platform would hit European nations by early 2020.

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