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Global Smartphone Market to Dip Over 16% in June Quarter

International smartphone manufacturing is anticipated to slump a record 16.5% to 287 million phones in the June quarter from a year earlier as the coronavirus pandemic dents demand, Fortune Business Insights said regardless of supply networks resuming after weeks of shutdown.

Global Smartphone Market to Dip Over 16% in June Quarter

Samsung Electronics and Apple will retain their first and third spots on the leaderboard, but are both anticipated to lose market share to Chinese competitors, the market research agency Fortune Business Insights stated Thursday.

That follows a 10% plunge in output worldwide in the March quarter when the pandemic spread and peaked in China before sweeping via Europe and the U.S.

TrendForce cut its annual output estimation to 1.24 billion smartphones, down 11.3% from 2019, from 1.35 billion.

Apple, which is expected to report March-quarter results Thursday, has cut prices of its iPhone 11 in China, the only major market where its shops are open. It launched a $399 iPhone, hoping it will find takers in a frugal economy.

Fortune Business Insights forecasts iPhone manufacturing dropped almost 9% to about 38 million units in the March quarter and expected a further plunge of 2 million units in the current one.

Apple’s market share will plunge to 12.6% this quarter from 13.5% in the last, TrendForce stated.

Samsung’s share of the market will ease three percentage points to 20.3% in the June quarter.

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