Recently, Tile declared a minor update to its Google Assistant integration that’ll allow Assistant to ring a Tile instantly. It doesn’t want people to forget about it, particularly if Apple enters its item tracker. The functionality isn’t launching until later this year; however, Tile intends to get its news out ahead of Apple. Before, Tile had a Google Assistant skill, which required users to say, “Hey Google, ask Tile to find my phone.” Later this year, they will say, “Hey Google, find my phone,” and the Tile hooked up to their phone will ring.
The update is minimal and useful, though the more significant story seems to be that Tile is trying to maintain its name in the broader tech news ahead of Apple’s upcoming hardware show. Apple’s expected to declare its Bluetooth tracker that’ll sync with the brand new Find My app that’s launching with iOS 13. iPhone owners will reportedly be able to set a particular sound to go off if they leave their tagged items behind. The corporate shall also use augmented reality to assist users in finding their item in a room.
While the concept that Apple could introduce a Tile competitor is likely worrying enough for the company, there’s a chance the Apple trackers could be more correct at finding gadgets. Apple analyst Ming-Chi Kuo said he expects Apple to implement ultra-wideband know-how in the trackers, which could be more exact than Bluetooth LE and Wi-Fi. Tile relies on a mesh network made out of Tile-tagged gadgets to help find where items are located.